ColorMeHappy was conceived over drinks by two friends, Christine and Louisa, who believe that cosmetics, in particular lip colour cosmetics, have the power to bring colour into and brighten up a girl’s life. The overall look and name is inspired by being fun and happy, hence the name “ColorMeHappy”. After all, getting a fun “little box of happy” delivered in the mail is the treat all ladies deserve!
As non-regular but enthusiastic makeup users, Christine and Louisa both agree that one thing they cannot live without is lipstick. This started the journey to find the perfect lipstick – the shades, the colors, the textures. They decided to develop a range of high quality but reasonably priced Korean lipsticks, available online so that it can be conveniently delivered to anyone’s doorstep within a few clicks, to encourage busy women to step out of their comfort zones and try a different shade or product more regularly.
Bringing Korean cosmetics to Singapore
Christine and Louisa researched deeply into the Korean market landscape to understand the magic behind Korean cosmetics, so that they could bring in the best to Singapore.
The R&D process took 6 months, followed by comprehensive testing at an independent laboratory in Hong Kong. The two ladies researched on the various lipstick shades, wanting to arrive at a collection that will do justice to Asian skin and fashion. They also wanted to replicate the kind of care that went into skin from the Korean skincare industry to lipcare. Thus the products were extensively tested for high quality and safety standards according to the ASEAN Cosmetic Regulations (similar to FDA requirements)
The end result: a range of products are formulated using Korean technology and ingredients:
Boldlicious HD is the limited edition line of Korean high-definition lipsticks — with highly pigmented colors in bright and bold shades. Designed to give maximum color impact in one swipe, this is ideal for a woman wants to make a bold statement with how she looks.
XPrecision Lips is the line of Korean lipsticks with Light-Diffuse technology, specially formulated to give the just right level of shine. Not too shiny, not too matte – XPrecision lipsticks are designed to hide your lip imperfections so all you see is the right shade of lipstick color.
ColorMeHappy also has a line of Lip Perfectors – in particular the Lip Night Repair Oil – an oil based product that you rub on your lips before you sleep. It smooths and softens your lips through the night – so you wake up with amazing lips. Other lip perfector products include Lip Brighteners, Lip Shimmers and Lip Contours.
Loved by Makeup Artists
Despite being a new brand in a highly competitive space, every makeup artist that has tried ColorMeHappy lipsticks has loved using its lip products. In fact, ColorMeHappy has eleven makeup artist ambassadors endorsing the brand including well-known names like:
Stella Leung – a HK born, London trained Singapore makeup artist
Candy Tiong – a celebrity makeup artist
Cleo Chang – one of Singapore’s Top 10 Bridal makeup artists
Jinnie Lee – a Korean makeup artist to Singapore beauty queens
To see the full list of makeup artist ambassadors and why they love ColorMeHappy, visit our Reviews page.
Winner of the Cleo Beauty Hall of Fame Award 2017
In May 2017, ColorMeHappy’s Boldilicious HD Fuchsia Explosion won the Brightest and Boldest lip colour in Cleo’s Beauty Hall of Fame Awards. “Voted by a panel of industry experts and esteemed judges, this is Singapore’s comprehensive list of beauty must-haves!”
In the Press
ColorMeHappy has been featured Daily Vanity, Female, Elle, Cleo, SauceInk, MumsatWork and Clozette.
Switch up your lip game with ColorMeHappy’s lip care subscription – Marie Frances Asia
Here’s How To Get Lips Like A K-Pop Star – Female Magazine
9 Beauty Subscription Boxes You Can Get Delivered To Singapore – Female Magazine
Color Me Happy Cosmetics Chatbot Review – Singapore Chatbots