Korean Makeup artist Jinnie Lee has had a love for makeup, and all things beautiful, since she was young. How could she not, as she grew up in Seoul, the capital of the beauty industry in Asia?
Though her career started in banking (a more lucrative industry), her passion brought her back to make-up. She trained at Beauty the Bling Academy in Seoul, as well as The School of Makeup Academy in Singapore. Jinnie Lee is one of the renowned Korean makeup artists based in Singapore, and has worked with many of Singapore’s top beauty queens.
Jinnie’s love for beauty… and beauty pageants!
“I have always loved make-up! The idea of transforming looks to bring out the beauty in someone makes me very happy.”
“My more memorable events were of course Miss Earth 2016 and Miss Singapore Beauty Pageant 2016 – where I did the make-up for both the winner, Ms. Singapore herself, and the second runner-up. They were such beautiful girls, and I was happy to be there to share my Korean-inspired makeup looks with them.”
“I also worked as a make-up artist for Manhunt Singapore 2016. That was fun, too! There was definitely, a lot of eye-candy around!”
Korean brands for Asian skin
Jinnie likes to experiment with many different brands and loves to try a variety of colours. “This is why I was so excited to work with ColorMeHappy. As a makeup artist, I need a variety of colours for different occasions, and for different types of Asian skin” she says.
“ColorMeHappy’s range of colours is very good; and has the variety that I need. Furthermore, I am very happy to see Korean quality lipsticks in Singapore at a very affordable price,” she adds.
Jinnie says her favourites are XPrecision Summer Blush and Pink Ice. “I like the ‘just right’ shine from the XPrecision lipsticks – it is not too matte, but not too shiny. It is perfect to blur those lip imperfections to get a smooth looking shine.” That’s high praise coming from a makeup artist.
“I also adore their Boldlicious lipsticks – definitely one of the best in High Definition lipsticks. Its great to use when you want lip makeup that really stands out. My favourite shade here is Boldlicious HD Reddest Rose – you get wow Korean look, like Choi Ji Woo’s red lips, in one swipe!”
Beyond ColorMeHappy’s lipsticks, Jinnie finds the Lip Brighteners fun too! She says they “add sparkle to the lips without the sticky makeup feel.” That’s such a nice thing when you want to go for that fresh feel.
Her other favorite is the popular Lip Night Repair Oil, which she says “really helps my dehydrated lips. I put it overnight, and wake up with smooth feeling lips. Wow!”
As ColorMeHappy keeps experimenting with new product lines, Jinnie has advised the brand on the latest colours to add, as well as to introduce lip Stains & lip crayons.
“So, girls,” she says excitedly, “watch out for their next launches. For there who want the Korean beauty lip look, ColorMeHappy is now in Singapore for you!”